How B2B Sales Can Benefit from Social Selling

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Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Why are more and more buyers avoiding salespeople during the buying process? Sales reps, according to F

Πηγή: How B2B Sales Can Benefit from Social Selling

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