Don’t Draft a Digital Strategy Just Because Everyone Else Is

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When the CEO of GE announces that it will become a digital industrial enterprise and the CEO of Citigroup says it will become the world’s leading digital bank, you know that a new strategic priority is sweeping the corporate world. It used to be “What’s your IT strategy?” Then it was “What’s your internet strategy?” Now it’s “What’s your digital strategy?” Business leaders are drowning in the hyperbole surrounding the “disruptive” potential of digital technology. They recognize the potential of the Interne

Πηγή: Don’t Draft a Digital Strategy Just Because Everyone Else Is

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