Πέμπτη, 23 Ιανουάριος, 2020
Digital Marketing is not a one time strategy, it is a daily effort with a sincere idea to add value to end users. It has to be consistent, valuable and sin Πηγή: Digital Marketing is not a one time strategy | Community
Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and others. But if we use the term to describe a site like Facebook, and also a site like Digg, plus...
If 2008 and 2012 showed how the internet can help elect a president, 2016 surely showed the limits of its power, at least as far as conventional campaigns are concerned. Talking about "traditional" online politics may sound funny considering how young the medium is. But as early as 2004...
  As Brexit and Donald Trump’s victory show, predicting even the immediate future is no easy feat. When it comes to what our world will look like in the medium-term – how we will organise our cities, where we will get our power from, what we will eat, what it...
We heard it loud and clear; companies are paving the way for new digital marketing strategies in the coming year. And, while digital marketing can refer to a ton of different things, we’re talking about videos.Making the switch to video marketing means a lot of adjustments to your current...
As a marketing strategy, building customer loyalty online seems straightforward enough. You can engage with customers through your brand’s social media channels, get them to participate in your brand’s contests and comment sections, and make sure they have a good experience when they buy from you. But all these...
Is there such a thing as too much video? Let's hope not, for the sake of pretty much every news media and social media outlet going.Twitter, for one, is on board. In an interview with Fairfax Media, Twitter's new Australian managing director Suzy Nicoletti said she believed live video...
During the recent U.S. presidential election, antagonistic verbal and written interactions between the Trump and Clinton camps resulted in a distinct, but relatively superficial fracture in American society. In an election, a certain degree of antagonism is expected and welcomed because it encourages the exchange of ideas and debate...
VIP CONTRIBUTORAmanda DiSilvestro 186 61 38 25 8 318 SHARES 257 READS Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to...
Second hand ή αλλιώς μεταχειρισμένα είδη. Μία έννοια με την οποία οι Έλληνες δεν είναι ιδιαίτερα εξοικειωμένοι, αφού διστάζουν να αποκτήσουν κάτι που «έχει φορέσει ή κρατήσει κάποιος άλλος».Και όμως, εάν κάποιος ξεπεράσει αυτές τις πρώτες σκέψεις, συνειδητοποιεί ότι η αγορά second hand ειδών κρύβει μοναδικές ευκαιρίες, ιδιαίτερα για...
video
  What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone – but, according to psychiatrist Robert Waldinger, you're mistaken. As the director of 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and...

Libération: Medias Culpa?

Menu.Médias. Élitistes coupés du monde, acquis à Clinton... Depuis la victoire de Trump, les journalistes américains sont sous le feu des critiques.Haïti. Avant les élections présidentielle et législatives de dimanche, l'île antillaise est plongée dans un climat de tensions. Les employés étrangers de l'ONU ou d'ONG vivent entre confort...
  Ενώ πολλές μελέτες ακόμη αναλύουν σε θεωρητικό επίπεδο το internet of things (IoT) ή αλλιώς Ίντερνετ των πραγμάτων, κάποιοι πρώιμοι υποστηρικτές έχουν ήδη αποκτήσει πολύτιμη εμπειρία πάνω σε αυτό. Η παρούσα έρευνα σας παρουσιάζει τα διδάγματα που αποκόμισαν 75 στελέχη επιχειρήσεων από διάφορους κλάδους σε ολόκληρη την Ευρώπη. Μοιράζονται...
Ριζική αναθεώρηση του τρόπου παροχής Ψηφιακών Υπηρεσιών του Δημοσίου μεταξύ των βασικών προτεραιοτήτων της Εθνικής Ψηφιακής Στρατηγικής Σε δημόσια ηλεκτρονική διαβούλευση τέθηκε από το Υπουργείο Ψηφιακής Πολιτικής, Τηλεπικοινωνιών και Ενημέρωσης η Εθνική Ψηφιακή Στρατηγική 2016-2021. Όπως επισημαίνει το υπουργείο, οι ψηφιακές τεχνολογίες, αλλάζουν με πολύ γρήγορους ρυθμούς την οικονομία και την...
So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Regardless of why you’re exploring new options, you want to be...
During World War II, natives on some Pacific islands saw something most unusual. Strange men appeared, cleared long strips of land and built structures decorated with flags. Some of these men wore large cups over their ears, while others waved sticks and, almost magically, machines appeared from the sky...
Apple tries the second-screen approach with the MacBook Pro Touch Bar: First Look Πηγή: Apple tries the second-screen approach with the MacBook Pro Touch Bar
There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers.Smart devices have paved the way for more intelligent marketing and more personalised marketing strategies targeting not only the amorphous broadcast...
  When the CEO of GE announces that it will become a digital industrial enterprise and the CEO of Citigroup says it will become the world’s leading digital bank, you know that a new strategic priority is sweeping the corporate world. It used to be “What’s your IT strategy?” Then it was...
Το 2008, ο Μπαράκ Ομπάμα κέρδισε το προσωνύμιο «πρόεδρος Facebook», χάρη σε μια στρατηγική επικοινωνία που ήταν προσανατολισμένη στα social media και είχε μια ασυναγώνιστη χρήση των δεδομένων στο ίντερνετ. Οκτώ χρόνια αργότερα, ο Ντόναλντ Τραμπ παρουσίασε μια άλλη οπτική ενός υπερ-καλωδιωμένου προέδρου, ο οποίος χρησιμοποιεί όλες τις δυνατότητες...
To combat its ‘throwaway consumer culture’, Sweden has announced tax breaks on repairs to clothes, bicycles, fridges and washing machines. On bikes and clothes, VAT has been reduced from 25% to 12% and on white goods consumers can claim back income tax due on the person doing the work....