Παρασκευή, 5 Μαρτίου, 2021
Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting...
There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers.Smart devices have paved the way for more intelligent marketing and more personalised marketing strategies targeting not only the amorphous broadcast...
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  What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone – but, according to psychiatrist Robert Waldinger, you're mistaken. As the director of 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and...
To combat its ‘throwaway consumer culture’, Sweden has announced tax breaks on repairs to clothes, bicycles, fridges and washing machines. On bikes and clothes, VAT has been reduced from 25% to 12% and on white goods consumers can claim back income tax due on the person doing the work....
Apple tries the second-screen approach with the MacBook Pro Touch Bar: First Look Πηγή: Apple tries the second-screen approach with the MacBook Pro Touch Bar
EARLY in America’s presidential campaign, pundits compared the contest between Hillary Clinton and Donald Trump to a fight between a large tanker and Somali pirates. This turned out to be particularly true of the digital campaigns: a massive data battleship lost to a chaotic flotilla of social-media speedboats. The...
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Ο Σερ Κεν Ρόμπινσον κάνει μια διασκεδαστική και έντονα συγκινητική πρόταση για τη δημιουργία ενός εκπαιδευτικού συστήματος που να γαλουχεί (αντί να υπονομεύει) τη δημιουργικότητα. Καλημέρα. Πως είστε; Ήταν υπέροχα, έτσι δεν είναι; Έχω μείνει άναυδος από το όλο εγχείρημα. Στην πραγματικότητα φεύγω. (Γέλια) Υπήρχαν τρεις θεματολογίες, έτσι δεν είναι,...
Στο αχανές, ανέλεγκτο και γεμάτο παγίδες τοπίο της διαδικτυακής ενημέρωσης αχνοφαίνονται τα πρώτα σημάδια οργάνωσης. Λίγο πριν πάρει το κράτος την πρωτοβουλία για το πολυαναμενόμενο Μητρώο για τα online media, η Ένωση Εκδοτών Διαδικτύου (ΕΝ.Ε.Δ) έχοντας ως στόχο την εύρυθμη λειτουργία των ψηφιακών μέσων ενημέρωσης στη χώρα μας αλλά...
Enterprise is a crucial engine of economic growth. Without enterprise and entrepreneurs, there would be little innovation, little productivity growth, and few new jobs.Entrepreneurial success does not take place in a vacuum. Entrepreneurs exist in the context of their particular geography – be that their local, national, or even...
As a marketing strategy, building customer loyalty online seems straightforward enough. You can engage with customers through your brand’s social media channels, get them to participate in your brand’s contests and comment sections, and make sure they have a good experience when they buy from you. But all these...

Men Are From Mars 

In September, when Donald Trump, then the Republican presidential nominee, was trailing behind former Secretary of State Hillary Clinton in the polls, I wrote an article for Foreign Affairs predicting that his only path to victory would be to temper his overwhelming masculinity with some softer, more feminine messaging....
Σκοπός είναι η κατάρτισή τους, ώστε από τη μια μεριά να εξειδικευθούν γνωστικά σε διάφορους τομείς της πολιτικής και της οικονομίας και από την άλλη να ξεπεραστούν προβλήματα στην επικοινωνία που ταλανίζουν διαχρονικά το κόμμα της αξιωματικής αντιπολίτευσης. Αρκεί, βεβαίως, οι «μαθητές» της Πολιτικής Ακαδημίας να φοιτήσουν με επιμέλεια...
VIP CONTRIBUTORAmanda DiSilvestro 186 61 38 25 8 318 SHARES 257 READS Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to...
During World War II, natives on some Pacific islands saw something most unusual. Strange men appeared, cleared long strips of land and built structures decorated with flags. Some of these men wore large cups over their ears, while others waved sticks and, almost magically, machines appeared from the sky...
Slow but consistent growth across Europe is evident in the latest batch of quarterly GDP figures released by Eurostat. For the first time in a year, no economy has shown a fall in GDP. Instead, all have grown between 0.1% and 0.8% compared with the second quarter of 2016. Πηγή:...
  onald Trump’s election is above all else a rebellion of the voters against identity politics enforced by political correctness, and it opens the way to a new politics of moderate levels of immigration, patriotic assimilation, and, in foreign policy, the defense of U.S. sovereignty. In the past few months,...
In mid-October, not long after Donald Trump drew attention for his 3 a.m. tweets, I received an email from Hillary Clinton’s campaign inviting me to help canvass voters in Iowa, a short drive from my home in Chicago. The message noted that “1,500 of Hillary’s best supporters” had headed...
During the recent U.S. presidential election, antagonistic verbal and written interactions between the Trump and Clinton camps resulted in a distinct, but relatively superficial fracture in American society. In an election, a certain degree of antagonism is expected and welcomed because it encourages the exchange of ideas and debate...
  Ενώ πολλές μελέτες ακόμη αναλύουν σε θεωρητικό επίπεδο το internet of things (IoT) ή αλλιώς Ίντερνετ των πραγμάτων, κάποιοι πρώιμοι υποστηρικτές έχουν ήδη αποκτήσει πολύτιμη εμπειρία πάνω σε αυτό. Η παρούσα έρευνα σας παρουσιάζει τα διδάγματα που αποκόμισαν 75 στελέχη επιχειρήσεων από διάφορους κλάδους σε ολόκληρη την Ευρώπη. Μοιράζονται...
In my late 20s and early 30s, I thought of myself as an efficiency machine. I got up early to run most days, worked long hours, and frequently had breakfast meetings and evening drinks with sources. I wrote a lot of stories. “Just wait till you have kids,” said...
Το 2008, ο Μπαράκ Ομπάμα κέρδισε το προσωνύμιο «πρόεδρος Facebook», χάρη σε μια στρατηγική επικοινωνία που ήταν προσανατολισμένη στα social media και είχε μια ασυναγώνιστη χρήση των δεδομένων στο ίντερνετ. Οκτώ χρόνια αργότερα, ο Ντόναλντ Τραμπ παρουσίασε μια άλλη οπτική ενός υπερ-καλωδιωμένου προέδρου, ο οποίος χρησιμοποιεί όλες τις δυνατότητες...