Σάββατο, 4 Απρίλιος, 2020
During World War II, natives on some Pacific islands saw something most unusual. Strange men appeared, cleared long strips of land and built structures decorated with flags. Some of these men wore large cups over their ears, while others waved sticks and, almost magically, machines appeared from the sky...
In my late 20s and early 30s, I thought of myself as an efficiency machine. I got up early to run most days, worked long hours, and frequently had breakfast meetings and evening drinks with sources. I wrote a lot of stories. “Just wait till you have kids,” said...
We heard it loud and clear; companies are paving the way for new digital marketing strategies in the coming year. And, while digital marketing can refer to a ton of different things, we’re talking about videos.Making the switch to video marketing means a lot of adjustments to your current...
To combat its ‘throwaway consumer culture’, Sweden has announced tax breaks on repairs to clothes, bicycles, fridges and washing machines. On bikes and clothes, VAT has been reduced from 25% to 12% and on white goods consumers can claim back income tax due on the person doing the work....
So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Regardless of why you’re exploring new options, you want to be...
Second hand ή αλλιώς μεταχειρισμένα είδη. Μία έννοια με την οποία οι Έλληνες δεν είναι ιδιαίτερα εξοικειωμένοι, αφού διστάζουν να αποκτήσουν κάτι που «έχει φορέσει ή κρατήσει κάποιος άλλος».Και όμως, εάν κάποιος ξεπεράσει αυτές τις πρώτες σκέψεις, συνειδητοποιεί ότι η αγορά second hand ειδών κρύβει μοναδικές ευκαιρίες, ιδιαίτερα για...
  As Brexit and Donald Trump’s victory show, predicting even the immediate future is no easy feat. When it comes to what our world will look like in the medium-term – how we will organise our cities, where we will get our power from, what we will eat, what it...
video
  What keeps us happy and healthy as we go through life? If you think it's fame and money, you're not alone – but, according to psychiatrist Robert Waldinger, you're mistaken. As the director of 75-year-old study on adult development, Waldinger has unprecedented access to data on true happiness and...
There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers.Smart devices have paved the way for more intelligent marketing and more personalised marketing strategies targeting not only the amorphous broadcast...
Σκοπός είναι η κατάρτισή τους, ώστε από τη μια μεριά να εξειδικευθούν γνωστικά σε διάφορους τομείς της πολιτικής και της οικονομίας και από την άλλη να ξεπεραστούν προβλήματα στην επικοινωνία που ταλανίζουν διαχρονικά το κόμμα της αξιωματικής αντιπολίτευσης. Αρκεί, βεβαίως, οι «μαθητές» της Πολιτικής Ακαδημίας να φοιτήσουν με επιμέλεια...
Digital Marketing is not a one time strategy, it is a daily effort with a sincere idea to add value to end users. It has to be consistent, valuable and sin Πηγή: Digital Marketing is not a one time strategy | Community
  Ανοδική τάση αλλά και ωριμότητα εμφανίζει η αγορά ηλεκτρονικού εμπορίου με τον Έλληνα καταναλωτή να κάνει αισθητή την παρουσία του στον χώρο. Τα παραπάνω συμπεράσματα προκύπτουν από τα αποτελέσματα της ετήσιας έρευνας ηλεκτρονικού εμπορίου που πραγματοποιεί τα τελευταία οκτώ χρόνια το Εργαστήριο Ηλεκτρονικού Εμπορίου (ELTRUN) του Οικονομικού Πανεπιστημίου Αθηνών,...
Slow but consistent growth across Europe is evident in the latest batch of quarterly GDP figures released by Eurostat. For the first time in a year, no economy has shown a fall in GDP. Instead, all have grown between 0.1% and 0.8% compared with the second quarter of 2016. Πηγή:...
For months, Italy has been preparing for a constitutional referendum that will decide whether to limit the role of the Senate and shift more power from regions to the central government. On Dec. 4, that vote will finally take place. Prime Minister Matteo Renzi hopes that the electorate approves...

Men Are From Mars 

In September, when Donald Trump, then the Republican presidential nominee, was trailing behind former Secretary of State Hillary Clinton in the polls, I wrote an article for Foreign Affairs predicting that his only path to victory would be to temper his overwhelming masculinity with some softer, more feminine messaging....
If 2008 and 2012 showed how the internet can help elect a president, 2016 surely showed the limits of its power, at least as far as conventional campaigns are concerned. Talking about "traditional" online politics may sound funny considering how young the medium is. But as early as 2004...
Can you run fast and go deep at the same time? Originating from agile software development, the sprint has entered the business mainstream as an increasingly popular means to accelerate business model, product, or service innovation. Sprints break an otherwise long, complex process into sizable, achievable chunks that can...
VIP CONTRIBUTORAmanda DiSilvestro 186 61 38 25 8 318 SHARES 257 READS Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to...
Apple tries the second-screen approach with the MacBook Pro Touch Bar: First Look Πηγή: Apple tries the second-screen approach with the MacBook Pro Touch Bar
Στο αχανές, ανέλεγκτο και γεμάτο παγίδες τοπίο της διαδικτυακής ενημέρωσης αχνοφαίνονται τα πρώτα σημάδια οργάνωσης. Λίγο πριν πάρει το κράτος την πρωτοβουλία για το πολυαναμενόμενο Μητρώο για τα online media, η Ένωση Εκδοτών Διαδικτύου (ΕΝ.Ε.Δ) έχοντας ως στόχο την εύρυθμη λειτουργία των ψηφιακών μέσων ενημέρωσης στη χώρα μας αλλά...
Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and others. But if we use the term to describe a site like Facebook, and also a site like Digg, plus...