Τετάρτη, 23 Ιουνίου, 2021
  Ενώ πολλές μελέτες ακόμη αναλύουν σε θεωρητικό επίπεδο το internet of things (IoT) ή αλλιώς Ίντερνετ των πραγμάτων, κάποιοι πρώιμοι υποστηρικτές έχουν ήδη αποκτήσει πολύτιμη εμπειρία πάνω σε αυτό. Η παρούσα έρευνα σας παρουσιάζει τα διδάγματα που αποκόμισαν 75 στελέχη επιχειρήσεων από διάφορους κλάδους σε ολόκληρη την Ευρώπη. Μοιράζονται...
For months, Italy has been preparing for a constitutional referendum that will decide whether to limit the role of the Senate and shift more power from regions to the central government. On Dec. 4, that vote will finally take place. Prime Minister Matteo Renzi hopes that the electorate approves...
During World War II, natives on some Pacific islands saw something most unusual. Strange men appeared, cleared long strips of land and built structures decorated with flags. Some of these men wore large cups over their ears, while others waved sticks and, almost magically, machines appeared from the sky...
We heard it loud and clear; companies are paving the way for new digital marketing strategies in the coming year. And, while digital marketing can refer to a ton of different things, we’re talking about videos.Making the switch to video marketing means a lot of adjustments to your current...
Social media is a phrase that we throw around a lot these days, often to describe what we post on sites and apps like Facebook, Twitter, Instagram, Snapchat and others. But if we use the term to describe a site like Facebook, and also a site like Digg, plus...
Is there such a thing as too much video? Let's hope not, for the sake of pretty much every news media and social media outlet going.Twitter, for one, is on board. In an interview with Fairfax Media, Twitter's new Australian managing director Suzy Nicoletti said she believed live video...
As a marketing strategy, building customer loyalty online seems straightforward enough. You can engage with customers through your brand’s social media channels, get them to participate in your brand’s contests and comment sections, and make sure they have a good experience when they buy from you. But all these...
In mid-October, not long after Donald Trump drew attention for his 3 a.m. tweets, I received an email from Hillary Clinton’s campaign inviting me to help canvass voters in Iowa, a short drive from my home in Chicago. The message noted that “1,500 of Hillary’s best supporters” had headed...
Digital Marketing is not a one time strategy, it is a daily effort with a sincere idea to add value to end users. It has to be consistent, valuable and sin Πηγή: Digital Marketing is not a one time strategy | Community
In my late 20s and early 30s, I thought of myself as an efficiency machine. I got up early to run most days, worked long hours, and frequently had breakfast meetings and evening drinks with sources. I wrote a lot of stories. “Just wait till you have kids,” said...
So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Regardless of why you’re exploring new options, you want to be...
EARLY in America’s presidential campaign, pundits compared the contest between Hillary Clinton and Donald Trump to a fight between a large tanker and Somali pirates. This turned out to be particularly true of the digital campaigns: a massive data battleship lost to a chaotic flotilla of social-media speedboats. The...
Slow but consistent growth across Europe is evident in the latest batch of quarterly GDP figures released by Eurostat. For the first time in a year, no economy has shown a fall in GDP. Instead, all have grown between 0.1% and 0.8% compared with the second quarter of 2016. Πηγή:...

Men Are From Mars 

In September, when Donald Trump, then the Republican presidential nominee, was trailing behind former Secretary of State Hillary Clinton in the polls, I wrote an article for Foreign Affairs predicting that his only path to victory would be to temper his overwhelming masculinity with some softer, more feminine messaging....
Apple tries the second-screen approach with the MacBook Pro Touch Bar: First Look Πηγή: Apple tries the second-screen approach with the MacBook Pro Touch Bar
VIP CONTRIBUTORAmanda DiSilvestro 186 61 38 25 8 318 SHARES 257 READS Black Friday is just around the corner, so chances are by now you’ve put some serious thought into your holiday marketing campaign. If you haven’t, fear not—we’ve compiled a list of important and effective marketing strategies to...
Ριζική αναθεώρηση του τρόπου παροχής Ψηφιακών Υπηρεσιών του Δημοσίου μεταξύ των βασικών προτεραιοτήτων της Εθνικής Ψηφιακής Στρατηγικής Σε δημόσια ηλεκτρονική διαβούλευση τέθηκε από το Υπουργείο Ψηφιακής Πολιτικής, Τηλεπικοινωνιών και Ενημέρωσης η Εθνική Ψηφιακή Στρατηγική 2016-2021. Όπως επισημαίνει το υπουργείο, οι ψηφιακές τεχνολογίες, αλλάζουν με πολύ γρήγορους ρυθμούς την οικονομία και την...
Can you run fast and go deep at the same time? Originating from agile software development, the sprint has entered the business mainstream as an increasingly popular means to accelerate business model, product, or service innovation. Sprints break an otherwise long, complex process into sizable, achievable chunks that can...
To combat its ‘throwaway consumer culture’, Sweden has announced tax breaks on repairs to clothes, bicycles, fridges and washing machines. On bikes and clothes, VAT has been reduced from 25% to 12% and on white goods consumers can claim back income tax due on the person doing the work....
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Ο Σερ Κεν Ρόμπινσον κάνει μια διασκεδαστική και έντονα συγκινητική πρόταση για τη δημιουργία ενός εκπαιδευτικού συστήματος που να γαλουχεί (αντί να υπονομεύει) τη δημιουργικότητα. Καλημέρα. Πως είστε; Ήταν υπέροχα, έτσι δεν είναι; Έχω μείνει άναυδος από το όλο εγχείρημα. Στην πραγματικότητα φεύγω. (Γέλια) Υπήρχαν τρεις θεματολογίες, έτσι δεν είναι,...

Libération: Medias Culpa?

Menu.Médias. Élitistes coupés du monde, acquis à Clinton... Depuis la victoire de Trump, les journalistes américains sont sous le feu des critiques.Haïti. Avant les élections présidentielle et législatives de dimanche, l'île antillaise est plongée dans un climat de tensions. Les employés étrangers de l'ONU ou d'ONG vivent entre confort...