Η μετάβαση από το κινητό τηλέφωνο στην κινητή επικοινωνία

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There is no doubt that the introduction of smart devices has irreversibly changed the way consumers communicate with the world and the way in which we communicate with consumers.Smart devices have paved the way for more intelligent marketing and more personalised marketing strategies targeting not only the amorphous broadcast audience, but engaging with consumers on a personal level and even allowing them to engage with brands. Very rarely will any marketing strategy not involve some element of mobile or online communication.A GSM Intelligence report projects the number of smart devices in Africa to increase from 160 million smart devices in 2015 to 540 million smart devices by 2021, an increase of over 380 million devices in a five-year period. Smartphones will account for almost 95% of Africa’s data traffic by 2021, up from close to 80% in 2015. Voice traffic over the same period will only marginally increase.

Πηγή: Moving from mobile to mobility | The Media Online

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